One of the essential assets of any business is the customer database. It is the structure for all effective advertising programs, but many small business owners fail to keep one or do not accurately code it for use as a marketing tool.
You do not need to be a big corporation in order to benefit from the power of database advertising. Even a 1-person company can establish an extraordinary advantage by getting a customer contact database and finding ways to use it for strategic marketing.
The majority of all customer database software will enable you to produce custom fields. Below, I have outlined several kinds of custom fields I advise you contribute to all your client records.
Every small business has four distinct client types they will certainly wish to code in the database. These are Suspects, Prospects, First-Time Buyers and Repeat Buyers. By coding these clients into your database, you will be able to take out any of these different groups for specific marketing interaction programs. Below is a summary of the four customer types.
1. Suspects – When running your company, you may get lists of individuals from business groups, tradeshows, associations, list rentals and other sources. Suspects are individuals you believe may be interested in your products and services, however, have not made any initial contact with your business.
2. Prospects – Prospects are individuals that have made some contact with your business. Perhaps they requested a free report or just called to get more …